I was not an early adopter of the Kindness Matters movements because too often I had experienced inauthentic kindness, the kind of kindness that comes by way of kind words, a smile on someone's face, and mean, underhanded behavior. That is not kindness at all. I was untrusting of Kindness Matters because of that experience, but now, I am a big fan of Kindness Matters as long as that kindness is authentic and followed up by positive behavior that matches the words.
To be truly kind includes honesty, and to be honestly kind is a great gift to yourself and anyone you come into contact with. Onward.